Hold started the way most things do — with a feeling.

I wanted swimwear that felt as good as it looked. That moved the way I moved. That didn't gap or sag or require constant adjustment the second I got in or out of the water. I wanted something that was made for a body, not a hanger. 

So I made it myself.

The first collection launched quietly, and then life happened. (It tends to do that.) Hold got put on hold.

But I kept thinking about it. I kept wearing the pieces I'd made and noticing what worked, what didn't and what I wished existed. I became a mum. My body changed — more than once, in more ways than I expected — and with it, so did what I needed from my swimwear. I still wanted to feel sexy. Still wanted to feel like myself. I just needed the swimwear to meet me where I actually was.

That's what this upcoming relaunch is about. 

I've listened to the feedback from the first collection. I've thought carefully about fit, about fabric, about the silhouettes that make women feel confident rather than self-conscious. I've redesigned around the real body — the one that's had a baby, or two. The one that changes with the seasons. The one that deserves swimwear worth holding onto.

Some things are worth holding out for. A reimagined collection is coming soon.

— Megan, Founder